🔍 Discover how diversification can help you grow your business, win more customers, and increase income, Learn simple steps and real-life examples you can apply today.

🔹️ What is Diversification in Business

Diversification means adding new products or services to your main business stand out from the competition.

🔹️ Why Should You Diversify

• To attract more customers everyday
• To stand out from rivals in your area.
• To increase your daily income
• To make your business a one-stop solution for customer needs.

🔹️ How to Diversify Your Business?

1. Study your area – Find out what people buy every day.

2. Add services/products that correct with your current business.

3. Keep it simple – don’t confuse your customers.

4. promote it – let people know you now offer more.

🔹️ Example of Diversification

• A petrol filling station who also has supermarket
• A barber shop sells beard cream and recharge cards
• A provision store adds a POS services for withdrawals.
• A restaurant offers home delivery.
• A pharmacy sells phone chargers and earphones.

🔹️ In summary: Diversification is about giving customers more reason to come to you. The more needs you solve in one place, the more loyal they become.